The New Sales Model Of Life Insurance In Hebei Branch Of The Pacific Insurance Company

In the insurance industry in China since the reform and opening up twenty years in the rapid development of China’s insurance companies have grown to nearly 100,the increasingly fierce market competition.At the same time,according to the promise of joining WTO,China has gradually opened the insurance and other financial markets,China’s traditional insurance industry will face the challenge of foreign insurance.At the same time,the current insurance business process exists many problems,such as low quality of employees,individual pursuit of performance,abnormal development phenomenon,excessive dependence on the marketing mode of traditional human sea tactics and other issues are criticized the potential danger of the development of the insurance industry in our country,under the stern situation,how sustained steady development in the market,for enterprises to win more efficiency and market share,domestic insurance industry needs to seriously consider the problem.This article will focus on the Pacific Insurance Company’s current development trends and the status quo,innovative product marketing model research,to create products,services,sales,multimedia chain upgrade.Strengthen customer business activities to service driven sales,multi-channel innovation,to solve the human sea tactical sales model brings criticism,so as to enhance production capacity as the core key points.Double layers of performance and customer satisfaction.Finally,the future research directions are briefly described.