A Study Of Internet Marketing Strategy In Pacific Insurance Co.Ltd.

As one of the three pillars of China’s financial industry, the insurance industry plays an important role in the national economy and social development. In recent years, with the rapid development of technology, the Internet has become an indispensable part to people’s lives. Driven by mature of Internet consumer environment and financial markets, the Internet insurance arises at the historic moment. Used as a new marketing channels and services, the Internet insurance provides a new opportunity for the insurance industry to broaden its area, innovative business models, foster new profit growth point. Under the support of Internet technology, insurance pricing and risk management capabilities have been gradually improved, and industry sales pattern optimized. What’s more, Big data technology has realized the insurance marketing more exactly and improved the level of service the insurance industry further.This paper introduces the basic theory of Internet insurance marketing, analyzes the domestic and international Internet marketing model of insurance products, elaborates characteristics and advantages of Internet insurance marketing, all these mean to provide a solid theoretical foundation and basis for the Internet insurance marketing development. Combined CPIC case with 4P theory of professor Mc Kinsey, this paper analyzes the entire Internet marketing strategy problems in the Insurance market, including CPIC by way of questionnaire. Finally, the paper put forward some related countermeasures and suggestions about how to adjust Internet insurance marketing strategy and promote the healthy development of the Internet insurance market.