Study Of Service Marketing Strategy Concerning Pacific Insurance Of China

China’s insurance industry, which has been full of the opportunities and challenges,was in business again in1979.With the steady growth of China’s economy, people’sconsumption capacity enhancement and upgrade of consumer demand, China’s insuranceindustry has achieved rapid development from30years.Until the year of2013, the incomeof the national premium is1.72-trillion,and average annual growth rate is up to32.75%,which far higher than the average growth rate of GDP over the same period.The number ofinsurance market players have reached168. China has become the world’s fastest growingand largest insurance market.Along with economic development and social management innovation, pension, health,environmental, agricultural and food security’s needs of insurance products and servicescontinue to extend so that China’s insurance industry will get a rare historical opportunityfor development.The insurance industry is also facing increasing competition at the sametime,for example, the increase of insurance services requirements, the promote ofproduction costs and other operating huge challenge. This is the managers at all levels of168insurance companies must be considered and face that how to seize opportunities fordevelopment and win the markein the fierce market competition?The competition of financial sector is not only lying in enterprises but also servicelevels and systematic market today. It has become outdated for the insurance companiesthat insurance companies receive market share relying on the original staking of the numberof manpower, scale premiums and the cost of inputs such as extensive management effortsin the increasingly competitive market. Insurance copany must grasp and analysis theconsumer demand for accurate in order to provide consumers with personalized marketingservices in this era of customer demand, customer experience and information explosion.Only in this way relying on the positione and segmentation of exist markett, and the train ofpotential customers continuously, can insurance company meet the consumer demand forproducts and services,and to appropriate service marketing strategy, and to win customersand market share.Insurance company need to use the service means to build the corecompetitiveness, service brand, reflecting the characteristics different from other insurancecompanies, in order to demonstrate its own strength, to gain advantage in the competition.Therefore, this study lie in the upgrade service marketing management strategy ofChina Pacific Insurance.The level of insurance services is an important manifestation of thebrand image of the insurance, and can inadequate attention will affect the insurance money.how can insurance copany reflect the characteristics recognized in this context? This paperargues that good service is the key to an effective essay. The China Pacific InsuranceCompany is a nationwide insurance companies which started earlier, and have huge organization, more constraints, a huge number of customers, mostly in rural areas thenumber of customers.This is especially true for the China Pacific Insurance Company thatthe service should do painstaking, make features, make the style, so as to win customersand market, to create unique service brand in the fierce market competition, to achievesustainable growth.