Under The Supply Chain Mode Zara Inventory Management Experience And Enlightenment

With the economic globalization and electronic commerce rapidly develope,garment enterprises in our country is faced with more opportunities and challenges.At the same time,serious inventory problems become the shackles of enterprise development.Inventory as an important part of enterprise liquid assets,keeping the reasonable inventory level is helpful for enterprises to reduce costs and to accelerate the current assets turnover.On the contrary,a lot of unreasonable inventory will become the burden of theenterprise.It caused the enterprise capital turnover problem,and will cause unnecessary waste of social and economic resources.Enterprise inventory management mode in our country is relatively backward.Faceing the high amounts of inventory,if the enterprise wants to reduce inventory,they may have to discount or closures.This way cannot effectively eliminate inventory.On the contrary,it brings the problems of the enterprise brand value lower.But,Spanish clothing enterprises--Zara,it relies on its excellent inventory management mode,become a miracle of the garment industry.This thesis through the analysis of Zara company inventory management that under the mode of supply chain.Analysis their excellent inventory management mode.This model includes:design product to shorting lead time?purchasing and production-backward integration?JIT lean production mode?logistics-zero inventory ?manage-forward integration?perfect information management system.Combining with the present situation of our garment enterprises,analysis our country clothing enterprise inventory management problems and its reasons.With Zara its successful experience in inventory management,looking for inspiration to improve inventory management of our country enterprise.Hope it can provide a new direction,new way to help the inventory management.