Research On The Development Strategy Of A Property Insurance Company Qingdao Branch

Property insurance has become an important part of the national economic development,but small and medium-sized property insurance companies still take over only a small share of the market.From the premium structure,property insurance companies generally show single insurance type,structure imbalance and many other problems.A property insurance company Qingdao branch is a national property insurance company established by A insurance hold controlling interest Ltd.approved by the CIRC.A property insurance company Qingdao branch operates all types of liability insurance,property insurance,agricultural insurance,accident and health insurance,vehicle insurance all non life insurance and reinsurance business.Qingdao Branch officially open at the end of May 2005,mainly engaged in long-term life insurance of property insurance and personal insurance,foreign insurance business,the company enjoys superiority in the capital,talent,technology,services and resources.In this context,this article uses the combination of theory and practice to study the development strategy of A insurance Qingdao branch.First of all,in this article from the macro environment and industry environment the author makes analysis of opportunities and threats of A insurance company Qingdao branch,and then draws the conclusions that the external opportunities are more than threats of the Qingdao branch,among them,the opportunities are:first,the government attaches great importance to the insurance function,government provides a strong policy support for the insurance industry;second,the insurance regulatory ideas change,contribute to the healthy competition and promote the development of the industry;third,"the new country ten" introduced,industry development has a huge space;fourth,the next few years,the macro economy has maintained rapid growth,will lay a solid economic foundation for the sustainable development of the insurance industry;fifth,the pace of transformation of economic development speeds up create a new growth point for the development of insurance industry;sixth,urbanization and new rural construction further promoted bring new opportunities for the development of insurance industry;Seventh,the emerging technology widely used,has a positive impact on the development of the industry;Eighth,the insurance industry license is difficult to obtain,and it has created a strong trade barrier.Threats include:first,the new bancassurance regulations make insurance company pay higher fees for limited resources of bank outlets;second,repeated misleading insurance sales bring customers strong resentment of bancassurance products;third,the growth of agents is stagnant,the insurance company will have to bear the high recruitment costs;fourth,premium growth rate declined in the future years,the insurance industry underwriting margins greater uncertainty in the future;fifth,the future structure of the insurance insurance industry in recent years will not change significantly,the participating insurance financial products yields continued rising environment challenges;Sixth,competition in the industry and the means of competition are diverse;seventh,due to the highly development homogeneous,business development of small and medium-sized domestic insurance companies is weak.Secondly,through the objective evaluation of the resources and capabilities of Qingdao branch of A insurance company,compared with other enterprises in the same industry,this paper draws the following conclusions that the disadvantages are slightly greater than the advantages.The advantages include:first,the total company strong shareholder background strength,it can provide a lot of support for company development;second,healthy unity,positive enterprise culture;third,the company has a competitive advantage in the agricultural insurance business;fourth,the government adopted the loan business in an orderly manner,has a certain scale advantages;fifth,the ability to control the risk is relatively strong;sixth,the speed of basic management progress is rapid;the government marketing is effective.The disadvantages include:first,the innovation of enterprise culture in slightly insufficient;second,the organizational structure needs to be further improved;third,the background personnel with the sales personnel is relatively high;fourth,the comprehensive insurance financial service platform is formed;fifth,the level of information is relatively low;sixth,business profitability is weak;seventh,lagging channel construction;eighth,innovation ability is not strong;Ninth,the business and management mode is traditional.Then,the author make analysis of the company's development strategy of the A insurance company Qingdao branch through quantitative planning matrix analysis,then combined with the company's mission and strategic objectives to develop the three phase strategic implementation plan,including the characteristic development stage,comprehensive development stage and synergistic enhancement phase,then makes specific requirements and tasks of each stage.And on this basis,from reinforcement of strategic planning organizational construction,strengthen the closed-loop management of strategic planning,strengthen the company risk management compliance,strengthen the construction of corporate culture,the author puts forward the corresponding safeguards.In this paper,the author combined of theory and practice,formulates the effective development strategy for the A insurance company Qingdao branch,and then the research conclusions have important positive effects for Qingdao branch company executives to clear the development status,and promote the healthy development,to obtain sustainable competitive advantage.At the same time,the research conclusion has certain reference function to the establishment and implementation of other enterprises development strategy in the same industry.