Research On The Development Strategy Of Xi'an Z Property Management Company

With the continuous development of our country's economy,the improvement of people's living standard mouth evolution,the owner of a new generation of stronger economic ability and life quality rise ceaselessly,pay more attention to enjoy the quality of life,the pursuit of happiness.Therefore,people's consumption consciousness is higher,pay more attention to the quality of property management services,to improve service value,etc.But with the property management industry in our country the trend of marketization,specialization and socialization,the property management companies are facing more and more challenges.How in the fierce market competition for their own positioning and the direction of development,the comprehensive analysis of enterprise in the process of our development,all kinds of problems facing to scientifically choose the development strategy of the company to become a realty management enterprise must solve the problem.This paper with Z property management company as the research subject,analyses focus on the company's future development strategy.Research process,firstly the paper research background,significance,content,method and related research status at home and abroad were summarized and summed up in detail,at the same time,a detailed analysis of related theory system,laid a theoretical foundation for the following research.Next to xi 'an Z property management company's external macro environment and industry competition environment and internal resources environment in detail and study,and carries on the concrete analysis based on the SWOT matrix analysis,strategic decisions for the Z property management company to provide scientific and reasonable basis.Finally,on the company's overall development strategy,business strategy,functional layer strategy respectively to carry on the design,but also for xi 'an Z property management company's future development strategy the smooth implementation of a series of effective protection measures are put forward.This article is to Z conducted empirical analysis of the property management company development strategy research,the article research on Z property management company's future development has a certain guiding significance,but also to other property management company development strategy formulation to provide certain theoretical and practical reference.