Research On The Operation Mode And Marketing Strategy Of Changchun ShiGuangLi Commercial Street

At present,the construction and development of the commercial street project has become a hotspot in the construction and development of various large and medium-sized cities in China.Many cities have regarded the construction and planning of the commercial street as one of the important means of urban development planning,which has given a lot of preferential policies to the development of commercial real estate projects.The commercial street is an important part of commercial real estate projects,and the construction of commercial streets is very popular with developers and governments,and the investment in commercial street construction is getting bigger and bigger.However,from the current development of the commercial streets in China,many commercial streets have not achieved the desired effect after the completion of operation.The commercial street can be regarded as a social resource,the resource performance of the commercial street is a part of the value of urban resources,and its intrinsic resource performance is the resource value its own marketing.Reasonable utilization of this resource,the marketing promotion of the city and the marketing practice of the high street itself have a great help,the use of resources to explain the marketing research of the high street has produced the concept of commercial street resource marketing.This article intends to use the Changchun Shi Guang Li commercial street as a typical sample,from the development of commercial street,urban construction and economic development perspective,based on the economics theory,through the street in recent years the development of the research,summarizes successful experience,adding the shortfalls.Analyzed characteristics of the practice of industry for the future commercial development model and marketing strategy put forward their own ideas,and then analysis the construction background,necessity,basic situation,project environment of the Changchun Shi Guang Li commercial street.Through the status quo and positioning of the commercial street,the operation mode of the Changchun Shi Guang Li commercial street is obtained,and the marketing strategy of this project is analyzed from the aspects of business promotion and marketing communication according to the current work needs.Through the research on the positioning frame and marketing strategy of the Changchun Shi Guang Li commercial street,it is hoped that it can provide help to the practical operation of this project and provide useful reference for the operation of the same kind of project.