| The real estate industry has become a pillar industry of the country’s economic development,to our country’s economic development and people’s life plays an important role,has become one of the key factors to the healthy development of the economic in our country.In recent years,housing prices skyrocketed,and the state introduced gradually adjust and control policies to ensure the healthy development of real estate industry.The current real estate industry is facing more complex macro environment,strong cities continue to tighten regulation policy,in order to accelerate to inventory of good policy,which brought great challenge to the whole industry.In this paper,on the basis of the traditional financial analysis methods,into the Harvard analytical framework,and Poly Group as the research object of this article,finally achieve the purpose of comprehensive analysis of Poly Group financial status.It is of great significance for the healthy development of the industry to study the excellent enterprises in the industry and help them to develop better.This paper makes a comprehensive analysis on the selection of its industry environment and competitive strategy from the strategy of Poly Group.Based on the research method of qualitative and quantitative analysis,this paper makes a comparative analysis of the relevant data of the industry companies,analyzes the operating status and financial situation of Poly Group,and makes a comprehensive evaluation of the financial analysis by combining the specific strategies,and makes relevant predictions about its future development.By Poly Group comprehensive analysis,the author found that Poly Group have certain forward-looking strategic choice,strategic adjustment is more flexible,the overall operating performance and financial position compared to other companies in related industry is relatively good,but there are also some problems urgently need to improve,to solve these problems put forward relevant suggestions for improvement,to help companies to improve at the same time the inadequacies of the operation and management of the companies faces the potential risk of do nip in the bud,realize the sustainable development of the companies healthy and steady. |