A Study On The Location Evaluation Of Domestic Chain Store

Chain business model is an important mode of development in the retail industry in the world.The enterprise through the chain operation,can quickly be unified output of the enterprise brand,product,service and management mode,thereby expanding the scale of the enterprise,improve enterprise competitiveness and market influence.Among them,the chain enterprises in the expansion process,how to scientifically and reasonably site selection,it will become an important factor affecting the sustainability of its business.This thesis takes Tianjin GK convenience store chain as the research object,using qualitative analysis and quantitative analysis,case analysis and other methods,the specific analysis of the case company chain store location evaluation related issues from the convenience store chain point location.Research shows that although the Tianjin GK company in recent years has been gradually formed a new set of chain store location evaluation and decision method,which provides a basis for continued growth in the company's business;however,after further analysis found that the existing site selection evaluation model of Tianjin GK chain convenience companies still exist related problems,mainly as follows: A is the location of lack of scientific and systematic method;two is the factor of location analysis concerned is limited;the three is the location of lack of rental costs concern.Because of the existence of these problems,so that in recent years,Tianjin GK Department of the new store opened a lot of challenges encountered in sustainable management.To solve these problems,the research results of scholars at home and abroad according to the research,as well as the chain store location theory,put forward the optimized design scheme,location specific evaluation mainly includes: first,establish the optimization idea and target evaluation of location clear;second,to build a more comprehensive site evaluation index system;third.Using AHP weight coefficient of each index set more objectively,lay a key foundation for the implementation of site evaluation;fourth,given the convenience store chain site evaluation index valuation basis,and illustrates its application in practice,the proposed optimization scheme to improve operability.Finally,in order to ensure that the Tianjin GK company can better implement the convenience store chain site evaluation optimization scheme,this study separately from the management of the company attaches great importance to corporate culture,so as to speed up the organization,to attract professional business research talents,cultivate the times put forward some safeguard measures.The research of this thesis has some practical significance for the domestic chain enterprises.