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Research On The Brand Construction Of Yuquan Sports Goods Co.,Ltd. Hunan

Posted on:2018-10-09Degree:MasterType:Thesis
Country:ChinaCandidate:W F LiuFull Text:PDF
GTID:2359330542459857Subject:Senior Management Business Administration
Abstract/Summary:PDF Full Text Request
With the improvement of the status of Chinese sports in the world,the consciousness of sports powerful nation stimulates the increase of sports consumption in China,which leads to the development of domestic sports industry.S ports apparel is increasingly becoming an important part of people's lives.Sports brands emerge in an endless stream,so that the entire sports apparel industry has reached an unprecedented prosperity.In order to gain the advantage in the competitive spo rtswear market,its brand publicity and promotion is of vital importance.In this paper,Hunan Yuquan sporting goods Co., brand building is taken as the research object.Through the current situation of clothing brand construction,the problems and causes of the company brand building are found out.Combined with the current actual situation of the company,this paper puts forward the concept and principle of brand design of Yuquan Sports Goods Co.,Ltd.,Hunan province.Combined with the current situation of brand construction,this paper puts forward the design scheme of brand construction of Yuquan sporting goods Co.,Ltd.of Hunan province.The brand building scheme based on target market is designed.The brand building scheme based on market positioning is designed.The brand building plan based on the new supply chain and the brand construction plan of "sports +" whole industry chain are designed.At the same time,it put forward the brand construction plan implementation measures: clear brand positioning and build national characteristics of the international brand,pay attention to the new product development and upgrading the technological content of products,mining the cultural connotation of the brand and promote the spirit of sport,the establishment of multi brand development and public relations.Finally,the paper puts forward the relevant management suggestions.The results of this study not only has a strong theoretical significance and practical significance,and the research achievements of Hunan Province Sports Goods Co.Ltd.was founded Jade Spring plays an important role in designing new brand construction plan,design and brand construction scheme for the same type of enterprise also has a strong reference significance and practical value.
Keywords/Search Tags:Yuquan Hunan sporting goods company, Brand building, Sports marketing, Brand promotion
PDF Full Text Request
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