A Study On Customer Satisfaction Of Boutique Hotel Based On Network Content Analysis

With the gradual change of people's consumption concept,homogenization and style of the hotel because of the lack of novelty and personality experience,more and more people feel tired.In this case,the emergence of boutique hotel just to meet the needs of consumers.The boutique hotel has a short time in China,but it has become a unique form(room small,high house prices and special theme,etc.)in the form of a number of countries and regions in the rapid development of China's hotel market segment under another new thing.Boutique hotel as a new hotel format,it is the emergence of a traditional star hotel is a challenge,has become a high-income,high-grade fashion people sought after the object.Although the boutique hotel has become the hotel industry investment hot spots,its advantages are increasingly apparent;but the academic community on the concept of boutique hotel just started,theoretical research is far behind the reality of social development.In addition,the academic research on the development direction of boutique hotel and business strategy,customer satisfaction and other substantive issues is not comprehensive enough,has not yet formed a systematic theoretical system.The rapid development of boutique hotels,a variety of hotel brands have gradually entered the customer's attention.The customer is God,good accommodation and high quality customer service can be a good reputation and a lot of repeat customers.Different brands,and its business philosophy and focus on customer service different.So the customer began to have a comparison,what kind of facilities and services to win the favor of customers more and more attention by the boutique hotel,boutique hotel in order to win more market,customer experience and satisfaction concerns continue to improve.The number of boutique hotels in China since 2008 has grown at a rate of more than 30% per year,and 65% of the current hotel developer's report is to build a small boutique hotel.China's new investment hotel boutique hotel hot no less than a decade ago in the United States.With the rapid development of tourism in Suzhou,Suzhou boutique hotel is also more and more,operating income is also very impressive.This paper first introduces the research status of boutique hotel,the theory of customer satisfaction and the research process of network content analysis,which lays the theoretical foundation for the follow-up research and lays the analytical ideas for the establishment of evaluation system.On the basis of summarizing the relevant methods of customer satisfaction analysis,this paper analyzes and summarizes the network evaluation from the websites that are widely trusted and highly authenticated by the users,and takes the network content analysis method as the research Methods,these textual content of the keyword extraction,index classification,coding,and thus try to find out the sample presented in Suzhou Boutix hotel development and business status and customer satisfaction status quo.On the basis of this,the author makes an empirical study on the evaluation system and the extracted data based on the network content analysis.The third chapterof this paper is the design of the program design,including research objects and research ideas,sample selection,evaluation The establishment of the system and the Likert code and the reliability check.The fourth chapter carries on the empirical analysis,analyzes the basic situation of the Suzhou Parke Boutique Hotel,and expounds the status quo and evaluation of the satisfaction of the boutique hotel.The fifth chapter is the conclusion of the study and the promotion of the proposal,the paper summarizes the study,and the Suzhou Boutix Hotel customer satisfaction gives the relevant promotion proposal;the last chapter is the chapter for the lack of research and future prospects,analysis of the paper Of the inadequacies of the boutique hotel at the same time the future of vision and vision.