| With the increasing pressure of crude oil shortage,air pollution,climate warming etc.,environmental awareness had been rooted in more and more people's minds.The traditional automobile industry is facing intense challenge while the new energy vehicles industry is getting more and more attention of governments.In order to attain the competitive advantages in new round of automobile revolution,governments had applied policies respectively to support the development of new energy vehicles industry.China had started the research and development of new energy vehicles since 1991,and had formulated different policies in different stages to encourage the development of new energy vehicles.At present,China ranks No.1 in new energy vehicles' producing and selling.And at the same time,many Chinese vehicle companies like BYD,BAIC and Geely are among the top ten new energy vehicles companies.New energy vehicles industry in China had made some progresses in the past few years and is stepping into acceleration period now.Here after is the structure of this paper: Firstly,in order to determine the research orientation of this thesis,the writer had studied related essays to understand the current status of new energy vehicles both domestically and internationally,and summarizes the current research achievements and deficiencies;Secondly,through studying related theories of the current development situation of new energy vehicles industry in China,the writer puts forward the main existed problems,opportunities and challenges of the new energy vehicle industry;Thirdly,analyze B Company's competitive strategy of new energy vehicle by applying PEST and SWOT methods.We find out the shortcomings in B Company's competitive strategy then we give advice in making progress;Finally,through studying the former experiences and the current development situation of new energy vehicles industry in China,the writer come up with some constructional measures and suggestions. |
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