Study On The Development Strategy Of Xuyi Lobster Industrial Group Co.Ltd In Jiangsu Province Under The Background Of Agricultural Industrialization

With the process of agriculture industrialization,this is the general trend of improving agricultural production and management.The goal of building a new socialist countryside is to promote scientific development and industrialization development for agriculture,and improve the agricultural economic benefits.Agriculture industrialization is the key point of current agriculture upgrading and rebuilding,it can be the third revolution of agricultural development in China.At present,in the process of agriculture industrialization,Agricultural leading enterprises have a good foundation in the economic industry scale and production system,these can play a good leading role in the process of agricultural industrialization.Through the leading enterprises radiation effect,it drives a batch of farmers conduct the industrial upgrading and achieves the goal of the overall agricultural industrialization.The main businesses of Xuyi Lobster Industrial Group Co.Ltd in Jiangsu Province include Xuyi lobster brand development,comprehensive technology research and development of lobster industry,lobster seedling,breeding,fishing,deep processing,spices and forage production,logistics,catering terminal and circular economy.Through the market operation it is designed to expand Xuyi lobster brand and realize the large scale agricultural industrialization joint-stock enterprise with expanded industrial scale.As the agricultural leading enterprises,we have a good foundation in the scale of farming,the advantages of brands and the operating management.This paper tries to start with the current internal and external surroundings of Xuyi Lobster Industry Group Co.Ltd.The key point is:under the background of agricultural industrialization,how the enterprise should o apply the strategic management theory to the practice,and how the enterprise should carry on the development strategy planning from reality,so as to ensure the design and implementation effectiveness of the development strategy.It uses SWOT analysis,Michael Porter’s Five Forces Model and value chain analysis methods to analyze in depth the opportunities and threats faced by Xuyi Lobster Co.Ltd,and the development advantages and disadvantages,so as to work out the enterprise’s future development cost leadership and differentiation strategy and safeguard measures,and provide strategic decision-making suggestions for the company management.At present,the catering enterprise management problems emerge endlessly in our society.The food safety,food and beverage management problems remain to be solved,and the vicious market competition also happens from time to time.In August 2010 the "lobster scandal" in Nanjing affected Xuyi lobster industry in a certain extent.Due to this incident,the lobster industry will inevitably face the reconsolidation and shuffling.As the leading enterprise of the lobster industry,how the industrial group Co.LTD should achieve the industrial upgrading and plan and design of the company’s development strategy under the background of agricultural industrialization is a major topic for Xuyi Lobster Industry Group Co.Ltd,which prompted us to summarize and analyze the specific situation of the company.