Study On Game Models For Pricing Of Farmer Cooperatives Agricultural Products Based On Logistics Distribution

At present,the overall level of income in rural areas and cities vary greatly,the government proposed in the work report to reduce the gap between urban and rural areas,increase the income of farmers,so that the harmonious development of urban and rural areas.With the development of society,the market has become the main factor restricting rural development.In order to avoid natural risks and market risks,many rural cooperatives were established.But in the rural cooperative economic development,a large part is to rely on agricultural products.Dangshan County is rich in Dangshan pear known,pear industry is the most important source of income,in order to improve the local cooperatives income,it should be based on the dangshan pear pricing and selection of partners as the research object,determine the reasonable pricing and the feasible ways of cooperation.Firstly,this paper describes the research background of farmer cooperative pricing of agricultural products,analysis of characteristics and principles of agricultural products pricing,determine the object of cooperation,for the cooperation of different objects to determine appropriate pricing rationality,and uses the game theory to study the rationality of agricultural pricing.Secondly,the cooperative objects studied in this paper are the farmers market and the supermarket,and analyze the different attributes and operation modes as well as the game effect,and put forward two different cooperation modes:One is the complete cooperation model with the farmers market.Taking the overall profit maximization as the goal,this paper establishes the bi level programming model,the upper layer is the game model between cooperatives and farmers market,and the lower level is the distribution vehicle routing model;the other is a completely non cooperative mode and the supermarket,first consider their own profit maximization,regardless of the overall profit.Taking wangkanzhuang rural cooperatives,in dangshan county anhui province,as the research object,the price of cooperatives in Nanning is 3.34 yuan/kg and 4.60 yuan/kg,the corresponding market selling price is 4.50 yuan/kg and 9.92 yuan/kg,the income of cooperatives Optimal.The average income of cooperatives increased by 51.44%,the rationality and feasibility of the model are verified,and put forward the direction of the next research.