Study On Project Second Phase Development Of Leifeng Agricultural Products Wholesale Of Hunan Yunxiang Company

With further reform of our country agricultural product circulation and deepen,wholesale markets for agricultural products gradually developed.Wholesale markets for agricultural products in China was about for more than 4000,and become the main part of agricultural products sales in some large and medium-sized cities,and the proportion was over 80%.According to the survey,91.7%of the farmers' market supply of goods,62.4%of the fresh supermarket sources are from wholesale market.As the center of the circulation of agricultural products,wholesale market for agricultural products are solve to the problem agricultural products,and they play an important role,in the market of agricultural products.In this paper,LeiFeng's wholesale market for agricultural products for empirical research of the system was studied from the strategic management and relevant theories and methods of the wholesale market development.Firstly,elaborating the research significance and the background and reviews the wholesale market for agricultural products and related theory.After the analysis of the wholesale market in the internal and external environment.LeiFeng's wholesale market for agricultural products was born.However,due to a phase of the project development has many deficiencies,such as the safety and reliability of protected agricultural source,pesticide,chemical fertilizer danger has not been testing,deep processing of agricultural products processing,low value-added products,did not realize the industrialization of agriculture,and agricultural income growth is limited,and the market order is more confusion and other issues.So construction set electronic clearing,processing,distribution,storage,low temperature preservation,cold chain logistics,information release,the examination,such as e-commerce,online trading,commodity sale service in the integration of new agricultural products wholesale project are necessary.This paper introduces the first phase of the project market developments,to PEST,this paper discusses the feasibility of phase ii project,researching into its agricultural products wholesale and the necessity and feasibility of storage and transport refrigeration processing center.And then put forward the Leifeng's wholesale market for agricultural products development of phase two project design plan,including project positioning analysis,choice of business,investment and business strategy,etc.In the final analysis and to guarantee the implementation of the project construction of agricultural products,increase the project implementation possibility.This project to LeiFeng's wholesale market for agricultural products was discussed,and I hope it can provide more choice for other agricultural wholesale market for construction and development.