Research On Optimization Of Hotel Service Marketing Of HT Hotel

With the rapid development of China’s economy,in the position of people’s demand for material levels continue to meet,satisfaction with the pursuit of spiritual needs is especially important.This leads to the rapid development of tourism,and the orientation of our country for the tourism industry is gradually changing,which will make the tourism industry in the national economy has become increasingly prominent,the tourism economic benefit contribution in the whole society will be more and more important.The rapid development of tourism will inevitably lead to the development of the hotel industry.At the same time,with the economic globalization,we are contacting with the westen country more and more frequently,information sharing and technical exchanges becomes an increasing common.Under such a social background,economic chain hotels emerge as the times require.HT hotel as a typical representative of China’s economy hotel chain,in the ever-changing needs of consumers under the background of the times,the HT hotel spent a lot of energy in building management to service marketing as the core,and aloso has achieved certain results.In order to further expand the market share,HT hotel for their own service marketing needs improved.Based on domestic and foreign hotel marketing research,systematically expounded the related theories of service marketing.And through a variety of methods to collect data,and the HT Hotel external environment were comprehensively analyzed,combined with the service marketing characteristics before HT Hotel,HT hotel service is put forward Marketing problems.Finally,in order to make the HT hotel can overcome the existing problems,based on the service marketing mainly from meet customer demand,reasonable pricing of products,enhance service convenience and strengthen customer communication several aspects,puts forward corresponding optimization strategies of service marketing HT hotel.