Research On Travel Marketing Model Of The Hotel Basing On Recycle Economy

With the development of the economy, the tourism has been the pillars of the third industry and grows widely. As the bracer of the three piallars, hotel industry is a high consumptive concourse which wasting plenty of natural resource ,and lets much pollution. adhering to the path of sustainable development. So creating the tourist hotels marketing model is imperative, that is, to minimize energy consumption based on the maximum economic benefits. The cycle of economic development model is designed to build "resources - products - waste - further resources" economy of the closed-loop system ,which is adapted to optimizing the economic structure, using the resources reasonably, protecting the ecological environment and promoting the sustainable development. In view of this, the author is creating the tourist hotels green marketing model basing on circular economy, and taking Jin Jiang Hotel in Zhengzhou for example, in order to innovative marketing model tourist hotels. This paper includes following contents mainly:Part one, introduction, recommend the background, research necessity, introduce the technical method and way.Part two, introduce the progress of the research, including the circular economy and tourist hotel marketing. The results show that, on one hand, there are so many studies in tourist hotel marketing. but the research was not dynamical. On the other hand, the circular economy is used widely in some social scientific fields, but not the tourism.Part three is the relevant theoretical research, introducing the signification of the four new hotels in the tourism marketing of circular economy, pointing out the integration of the tourist hotel marketing and recycling economy theory.Part four is the concept of circular economy basing on tourism marketing model ,analyzing the marketing mode, seeing out the "4R principle" to the tourist hotels , creating a marketing mode of green tourism hotels.Part five for the case studies in light of reality, Jin Jiang Hotel in rivers as an example, case analysis, the use of the concept of circular economy to create rivers Jin Jiang Hotel Green Marketing model, and described the implementation of green marketing strategies.Part six, tag. Summarize this study's thoughtfulness, insufficiency, and give prospect those more need to study.