Research For Hotel Green Marketing Mode Construction In Jiangxi Province

With the intensification of global warming, air pollution, waste emissions increasing number of eco-environmental problems, increasingly lead to global natural balance of the ecosystem under great threat, but also a threat to the human food supply and living environment. survival problems. In this macro context, this article focuses on China’s green hotel marketing issues, but also because of the lack of marketing concerns for central China Green Hotel, the article focuses on the region.Gloria Grand Hotel Nanchang is the case, the green hotel marketing status, the problems behind the deep-seated reasons, based on the analysis of three levels:green hotels, consumers and government (mainly based on the local government). On this basis, constructed in central China Hotel Green marketing model built three stages: the first stage, companies must first conduct research, analysis of consumer demand of customers, based on a real understanding of the customer consumer motivation and consumer needs. The second stage, the Green Hotel on the consumer customer value analysis, customer information in the customer database, and analyze their own resources and capabilities, to develop a detailed green marketing plan. The third stage, the Green Hotel accurate assessment of the outcome of the green marketing, and customer feedback information into the customer database, as the next transmission reference.