The Research On The Strategic Positioning Of Tyurin Dawes Food Company

Faced with fierce market competition and challenges at home and abroad,companies need to identify their own strategic positioning.It gives the direction of management and the goal of development,which ensures the core competitive advantages and the steady growth of the enterprises.This essay studies and develops the strategic positioning and choices of Tyurin Dawes by corporate strategic positioning theory,combined with the characteristics and needs of the current market environment and the current situation of Tyurin Dawes.It is divided into five parts to address specifically.The article combines the enterprise strategic management,marketing,psychology analysis theory knowledge and application of positioning theory established in strategic positioning,put forward a series aimed at enterprise and external environment factors change and strategic positioning response analysis provides a theoretical basis for the future development of the enterprise.The article includes these parts.Introduction.This chapter is the leading objective description of the essay,which summarizes the writing background,research contents and methods;Analysis of the status of Tyurin Dawes.This chapter mainly introduces the companies profiles of and analyzes the current situation and problems of marketing.Then it finds the causes of the problems and analyzes its resource interpretation;Analysis of the market environment of Tyurin Dawes.Based on the overview of the glance on the industry,this chapter analyzes internal and external environment of Tyurin Dawes,features of product,determining its own position relying on positioning theory and SWOT analysis matrix;The strategic positioning of Tyurin Dawes.Based on the foregoing analysis,this chapter discusses the objectives,principles,implementation of methods and procedures of strategic positioning,and makes interpretation of the advantages of this strategic location;The implementation and maintenance of the corporate strategic positioning of Tyurin Dawes.From the implementation and maintenance,this chapter describes how to allow full implementation of corporate strategic positioning,ensuring the effective implementation of strategic positioning in the future.