LC City A Commercial Bank Precious Metals Business Development Strategy Research

Since ancient times,precious metal,represented by gold,has symbolized wealth,in recent years,with the continuous rise in precious metal prices and the constant enhancement of the public investment awareness,precious metal is increasingly favored by modern investors.China is the first power of gold production and consumption,and its precious metal market increasingly scales up.The rapid development of the precious metal market brings generous profits to China's commercial banks which are in transformation period and conduct the precious metal business,and the development of the precious metal business wins ever-increasing attention from commercial banks.The paper consists of six chapters.Chapter One is introduction.It introduces the topic background,significance and purpose,research methods,etc.Chapter Two sets forth the related theories and issue research status at home and abroad,the development history and status of the precious metal business of China's commercial banks,analyzes that China's precious metal market and precious metal business have large development space in China through researching the development status,and makes a detailed introduction of the precious metal business and product systems of China's commercial banks.Chapter Three firstly introduces the economic situation and financial environment of LC City,analyzes and compares the precious metal products of various commercial banks by category in detail,then makes a deep analysis on the development status and problems of the precious metal business in LC City,such as big differences in regional development,imbalanced time distribution,lack of professionals,low customer activeness,etc.chapter IV makes a detailed analysis on the current situation of A Bank in LC City from the four aspects of internal advantages and disadvantages and external opportunities and challenges in the SWOT analysis method,and then it uses the SWOT matrix analysis to make countermeasure research on advantages,disadvantages,opportunities and threats.Chapter Five,by combining the development status and problems of A Bank in LC City,the research conclusions reached in the SWOT method,offers the suggestions such as optimizing the business management mode,intensifying marketing,integrating and centralizing super-quality resources,respectively making scientific assessment incentives,and strengthening risk prevention and management from the three modules of the internal precious metal business management structure,external precious metal business marketing modes and strengthening the construction of risk management system,and finally constructs the development strategy system of the precious metal business of A Bank in LC City.