"The Belt And Road" In Quanzhou Private Manufacturing Enterprises In The Transformation And Upgrading Of The Path

After the reform and opening up,the Quanzhou manufacturing industry,which is the representative of shoes and clothing,has become a typical representative and one of the most active areas in China.The total economic output of Quanzhou province is the first in Fujian province for 16 consecutive years.Private economy has become an important part of the socialist market economy,and contribute to the national modernization.However,with the economic development of our country entering the transition period,the market competition intensifies,the rising labor costs and the economic growth at home and abroad,the development of labor-intensive manufacturing enterprises in Quanzhou is facing a great challenge.At present,China is vigorously implementing the "The Belt and Road" strategy,as the "Twenty-first Century Maritime Silk Road Construction Zone" in Quanzhou,need to seize the opportunity for development?With the signing of the FTA agreement between China and the other countries along the way,China's openness has entered a new stage,the development of regional economic cooperation will further deepen,private manufacturing enterprises how to play their own advantages,fit the national strategic layout,accelerate industrial restructuring and upgrading to become a problem to be solved in front of.The private manufacturing enterprises in Quanzhou city as the research object,based on the transformation and upgrading of the private enterprises in the domestic and foreign scholars,with the transformation and upgrading of enterprises related theories,through the research on the current state of development of Quanzhou private manufacturing enterprises,analysis of private manufacturing enterprises are faced with the dilemma of not optimizing industrial structure,increasing product production cost,taking no count of the research,lacking of brand planning and effective management.The plight of the development of private enterprises in Quanzhou,to tease out the causes of the difficulties faced by unreasonable industrial structure,bad of independent innovation ability,lack of talents,and the lower management level,according to a company which with 26 years of professional manufacturing and marketing experience,export-oriented enterprise groups professional equipment mainly to professional brand shoes mainly in QuanZhou.M company as the research case,of course,to upgrade its initiatives such as in-depth analysis,put forward to the government preferential policies and good economic platform using the positive transformation of private enterprises in Quanzhou upgrade,give full play to the ability of management system in the industrial structure and product innovation and brand marketing,and strive to achieve two entrepreneurs of private enterprises in Quanzhou.Combining the development of manufacturing industry in Quanzhou,discusses the private manufacturing enterprises to upgrade the path of transformation,we should use "The Belt and Road"strategy,through the industrial organization innovation,product structure innovation,marketing innovation and management innovation four path,combined with their own actual development and strategic planning positioning,development of enterprise transformation and upgrading of the road to promote private manufacturing industry in Quanzhou city development.