Exploration Of Rural Tourism Development Solutions In Zhengzhou Under The Background Of Internet

The rising of internet has led to great changes to the world;the convenience of the internet has also greatly changed people's thinking mode.As a new media form,Internet changes the spread mode and speed of information and also the commercial mode.The tourism industry is different from the traditional businesses.The development of internet has created a broad platform for the global information spread and communication and provided the new opportunities for the tourism market.Various natural characteristics of the internet exactly keep in line with the demands of tourism development and Internet changes the original operation mode of the tourism industry.Rural tourism,as a branch of the tourism industry,can satisfy the urban citizens' consumption demands for excursion and show the market vigor of the general tourism market.With the development of rural tourism,while getting recreation and relaxation,the urban citizens have injected new vigor to the development of town economy and made great contributions to reducing the income gap between urban and rural citizens.With the rapid development of the internet,the big data age has come.The traditional management modes and ideas cannot adapt to the development demands of the new period.The combination of the internet and rural tourism is the important idea of the current tourism development.With the arrival of the internet age,it can inject new vigor to the development of rural economy.Through the network platform,it can play the unique resource advantages of rural tourism and attract more economic investments.In addition,rural tourism can also conduct online publicity and publicize its advantageous characteristics to realize the objective of inviting investment.Meanwhile,the promotion of the internet is also helpful of realizing supervision of rural tourism and supervising the rural tourism to keep improving its tourism service quality.Guided by the new public service theories and public policy process theories,this paper adopts the literature research method and field investigation method and analyzes the rural tourism theories,status quo of rural tourism,development mode and solution of rural tourism.By referring to the theories and practices of domestic and foreign rural tourism development and combining the characteristics and status quo of rural tourism resources in Zhengzhou,it aims to analyze the outstanding problems of the rural tourism development in Zhengzhou City,study the properties of rural tourism development under the internet background and propose the solutions suitable for the rural tourism development in Zhengzhou by considering the actual investigation conditions.This paper is mainly divided into five parts.The first part is the introduction,which introduces the background meaning of the research,related theories and concepts of the paper.The second part analyzes the status quo of the rural tourism development in Zhengzhou under the internet background.The third part analyzes and studies the prominent problems of rural tourism development under the internet background.The fourth part studies the solutions of rural tourism development under the internet background.The fifth part is the conclusion.