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A Study On The Smart Development Of Yongtai Rural Tourism Under The Background Of “Internet+”

Posted on:2020-10-10Degree:MasterType:Thesis
Country:ChinaCandidate:H LinFull Text:PDF
GTID:2439330596993164Subject:Business Administration
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Internet has been widely used in all industries,and the tourism industry has no exception."Internet +" technology has been widely used in the field of tourism.It has greatly promoted the efficiency of tourism,enhanced the experience of tourism and improved the service quality of tourist destinations,and it has become an inevitable choice for the development of rural tourism.In the study of the smart development of rural tourism in Yongtai under the background of "Internet +",we combine the new technology of "Smart Tourism" and "Internet +" with the development of rural tourism in Fuzhou,enhance the technological content of the development of Yongtai rural tourism,promote the transformation and upgrading of Yongtai’s rural tourism industry,and accelerate the pace of development of rural tourism and Smart Tourism in Yongtai.This paper first elaborates the research background from the position of rural tourism in tourism industry and the application of Internet in tourism industry,reviews the current research situation at home and abroad,and puts forward relevant research basis.On the basis of fully absorbing theoretical knowledge,this paper carries out a questionnaire survey on Yongtai rural tourism tourists,and understands the current situation of rural tourism smart development from supporting,service,management and marketing.And the satisfaction of tourists,seriously analyze the problems existing in the development of Yongtai rural tourism intellectualization,think that Yongtai rural tourism intellectualization development in infrastructure,resource sharing rate,development planning and service concept still has great deficiencies,mainly due to the imperfect management system of tourism intellectualization,rural tourism marketization,industrialization,lack of Smart Tourism talents.Through the analysis of the problems,this paper puts forward the target orientation and the optional mode of the smart development of rural tourism in Yongtai,sums up the construction of the smart development system of rural tourism based on the three majorsupports of service,management and marketing,and then puts forward measures and suggestions from the three levels of tourism authorities,Tourism operators and tourism industry support,and explores the solution of the smart upgrading of rural tourism in Yongtai.
Keywords/Search Tags:Internet+, Rural Tourism, Smart Tourism, Yongtai County
PDF Full Text Request
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