| Outdoor sports originated from exploration and scientific research activities in early Europe.Outdoor sports now refer to activities that people walk into the nature to participate,which distinguishing from the urban social activities.Taking part in these activities can bring them with certain leisure,adventures or challenges.Also,people can get released from the pressure and relaxed,adjust their mood,and even gain the knowledge.Outdoor sports clubs provide professional services and technical guidance for outdoor sports participants.Some of the clubs also sell outdoor sports equipment.Outdoor sports club is an important part of the outdoor sports industry and can be also viewed as the part that the Chinese outdoor sports market supervision should strengthen and standardize.As a result,with the development of outdoor sports industry,the role of outdoor sports club is crucial.At present,Chinese outdoor sports club industry has been developing rapidly.Outdoor sports club tourism has been making more and more contribution to the economic development of China.This paper analyzed the present situation of the development of the outdoor sports club tourism market in Xi’an,and the favorable and unfavorable factors that influence the development of the outdoor sports club in Xi’an by means of literature search and questionnaires.Also,the paper analyzed the market supply-demand of outdoor sports clubs and the customer behavior to deeply understand the contributions of the Xi’an outdoor sports clubs have done to the development of the economy of Xi’an.At last,the paper analyzed the limitations of Xi’an outdoor sports club and gave some constructive suggestions.This paper can be helpful and practical in outdoor sports club tourism research in Xi’an to some degree. |
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