Qn Outdoor Club Network Marketing Strategy Study

Cyber marketing is developing concept, which is been studying by companies. Due to the fast developing of network and serious competition of market, enterprise have to be aware of the relationship between cyber marketing and traditional one, take use of the advantage of cyber marketing, and adopt the suitable method of sales promotion. The document will try to analyze the case of QN outdoor activity club and get an initial solution for them, in order to help more enterprise to recognize the opportunity and revolution of the cyber marketing.QN Outdoor Activity Club in the case started a cyber marketing campaign. In a series of marketing activities, QN Outdoor Activity Club tried some cyber marketing approaches. However, QN Outdoor Activity Club run it without a complete cyber marketing methodology in strategy level. As a result, they did not boom the business on the approaches. We try to analyze the problems QN Outdoor Activity Club facing on a strategy stand. By researching the difference between traditional and cyber marketing. Through the introduction of complete methods set to guide the user to chose the method of cyber marketing in the different stage of sales activities. Base on the case of QN Outdoor Activity Club, the suggestion of sale promotion method will be carry out.It includes 6 segments:Segment I is introduces the research purpose, the outline of the thesis and mine contents.Segment II collect the existed theories and practices on cyber marketing, borrow the 7 phases theory and summarize the approaches of cyber marketing strategy.Segment III introduce the case. A series of marketing activities of QN Outdoor Activity Club will be described in details. Pinpoint the problems happened in QN Outdoor Activity Club and suggest how to analyze them.Segment IV. The comparison between the method of cyber marketing and case of QN Outdoor Activity Club, to research the possibility and suggestions.Segment V get a conclusion. To facing the serious competition marketing, the enterprise must adopt the new marketing, cyber marketing. And find the suitable strategy of cyber marketing through the studying the strategy of company.With the globalization of companies, all sizes of enterprises will be forced to connect to Internet. Companies have to notice the development of cyber marketing. We wish the thesis can contribute a little bit for the topic.