H Group M Company Development Strategy Research

In recent years,China’s rapid economic development,especially the residents’ living level,the demand for more power,so as to increase the sales of electricity,the electricity industry has been rapid development.In 2014,for example,in order to prevent overheating economy,the economy of the country was controlled and maintained at 7.4%,which effectively controlled the growth of power demand in china.M company is a regional power generation coal Integrated Company in Yunnan Province,which belongs to the electric power industry in the power industry,with the change of environment,competition enterprises are facing more and more complex,the first is the increasingly fierce competition,the second is the new energy power generation more and more low energy alternatives,and finally the power demand showed steady growth,slowing the pace of the situation,enterprises need to strengthen strategic planning,determine the development direction of the core,improve the competitiveness of enterprises.This paper first describes the theory of corporate strategy and common strategic analysis tools,and the related theory of enterprise strategy,then analyzes the external environment of M company,through the five forces model PEST analysis and industry analysis,based on a certain degree of confidence on the external environment and industry environment,M detailed analysis of the internal resources of the company,including company size,organization the structure,operation ability,competitive advantage and disadvantage.Using the SWOT method,the four strategic combination,formulated the company’s development strategy,and then formulated measures for the implementation of the company’s development strategy,and provided strategic protection.It provides strategic guidance for further development in the future.This paper argues that the development strategy of M company to develop new business,the development of new energy,reduce costs,improve the competitivenessof the organization continues to expand the scale of enterprises,improve market share;follow the national policy for state subsidies,strengthening the cooperation between the industry,close to the upstream raw materials;protection of raw materials is stable,balanced east-west direction project the development of diversified investment;cooperation to ensure the supply of raw materials,low production cost;adhere to the development strategy of the development of the main business at the same time to extend to the downstream industries.