Research On Micro-channel Marketing Strategy Of Professional Make-up Of S(China) Cosmetics Co.,Ltd.

The era of the 21st century has evolved into the Internet,in this day and age,the most important network marketing is no doubt belongs to the micro-channel.It is timely dissemination,precision delivery and viral diffusion characteristics,especially with the opening and micro-channel micro-channel public number of payments appears,much to solve the worries of the business,has been vigorously sought after business.But the current micro-channel marketing model is not mature,not universally applicable principles,can not get immediate results.Meanwhile,the current domestic research on micro-channel marketing are mostly from the concept of network marketing point of view,there are few case studies for a specific industry.S(China)Cosmetics Co.,Ltd.is a micro-channel marketing system established in 2013,there still exist many drawbacks.S(China)cosmetics co.,LTD micro-channel marketing system was created in 2013,at present still has many disadvantages,this article main research content is:first is to this article elaborates the research background,research significance and research methods.The first part mainly introduces related research status at home and abroad;The second part introduces the theoretical basis of micro-channel marketing,mainly including the STP theory,marketing mix theory,4 p marketing theory of three parts;The third part is the S(China)cosmetics co.,LTD.Is specialized in make-up micro-channel marketing current situation of the introduction,the first is to profile S(China)cosmetics co.,LTD,secondly introduces S(China)cosmetics co.,LTD.,organizational structure,and then suggests that S(China)cosmetics co.,LTD.,the main problems in the marketing,finally introduces S(China)cosmetics co.,LTD.Is specialized in make-up micro-channel marketing status quo.The fourth part is the S(China)cosmetics co." LTD.Is specialized in make-up micro-channel marketing survey,put forward the existing problems,first is the design and implementation of the questionnaire,secondly clarify the results of the survey,finally puts forward the existing problems;The fifth part is the S(China)cosmetics co.,LTD.Is specialized in make-up micro-channel marketing strategy optimization,optimization of product strategy,price strategy optimization,optimization of the channel strategy and promotion strategy optimization;The sixth part is the S(China)cosmetics co.,LTD.Is specialized in make-up optimization strategy implementation micro-channel camp safeguard,respectively,to strengthen the customer relationship management,strengthen the marketing team management,standardize warehousing logistics management,timely maintenance micro-channel sales platform and set up the electricity department is directly responsible for micro-channel marketing.The new marketing system will be fully stimulate the enthusiasm of beauty consultants,to do their standardized management,more realistic S(China)Cosmetics Co.,Ltd.,the company can reduce operating costs,strengthen the professionalism of beauty consultants,sales staff increase work efficiency,thus contributing to S(China)cosmetics Co.,Ltd.of sustainable development.