Research On The Marketing Strategy Of X Air Purifier Product

In recent years,the development of China's industrial economy is stable,and the progress of urbanization is accelerating,which leads to a problem,which is the serious environmental pollution.Especially from 2013 so far,the haze has become an environmental problem in many cities the most concern,the increase in haze weather and haze situation intensifies,gave birth to the many anti haze products,of which the most sought after is the air purifier.Many businesses have seen this opportunity,launched various types of air purifiers,trying to grab more market.But currently sold on the market of the purifier,there are many and can not achieve the publicity of many functions,low technology products,and indoor air pollutants,pollution degree,therefore the purification of indoor air,than purifying outdoor air is more complex.Author will study objects to determine,for X company,the analysis of the internal and external environment of China's air purifier industry,conducts the research to the current situation of marketing of X company air purifier products,summarize the problems of the air purifier products marketing,and the marketing theory as a guide,accurate positioning of X company air purifier products target market,reference strategy 4Ps,products portfolio strategy,price strategy,marketing channel strategy and marketing mix strategy for the construction of X company.In the marketing channel strategy,the proposed X company with a full range of marketing combination of traditional marketing channels and network trading platform,and in the promotion strategy,it is recommended that X company used to promote the station,standing outside the promotion,brand promotion in three ways.The author has made the guarantee measures to ensure the effectiveness of X company marketing strategy,such as the construction of a more scientific sales management mechanism,pay attention to the training of key links of marketing channels,establish enterprise culture system,etc..Hope that through this study,to expand the scope of X marketing,improve the market share of products to provide a reference,and the establishment of a more market influence of the product brand has a certain inspiration.