The Study On Rural Credit Cooperatives’ Electronic Banking Business Development Problems In Jiangxi Province

In recent years,with the continuous development of Internet technology and mobile payment technology matures.China has set off a new upsurge in the development of Internet banking and mobile banking.The new financial services business of electronic banking as the network technology and the traditional banking business to produce hybrids,with the continuous development of Internet technology,the development of electronic banking and change,also in an increasingly fast pace of.Because the marginal cost of electronic bank is very low,and the coverage is wide,the use of large number of customers,has broad market prospects.And gradually show the trend to replace the traditional banking status.This series of changes make the development of electronic banking,become the focus of academic attention.China’s electronic banking business scale with the continuous development of the Internet in the rapid expansion,and quickly and the Internet business combination,derived from a variety of Internet financial company,provides a variety of financial services.However,in the vast rural areas,due to the limitation of hardware,electronic banking started relatively late,the relative level of development is not high,but the development also means that the market has a good market potential.The related principle through the integrated use of management,finance and so on,Jiangxi Province Rural Credit Cooperative Union electronic banking business as the research center,strive for theory and practice,general and special,concrete and abstract organic combination and comparison,research and development in this field so as to contribute in electronic banking.In this paper,the development trend of domestic and foreign advanced tracking Internet,big data technology in the field of Internet banking,the development status of the rural credit cooperatives in Jiangxi Province electronic banking,in-depth analysis of the existing business of rural credit cooperatives in Jiangxi Province Electronic Banking dilemma,focus on the use of five forces analysis and SWOT analysis of Potter’s development of electronic banking business in rural areas credit strengths and weaknesses,opportunities and threats encountered are analyzed,the suitable strategic use of the current development of rural credit cooperatives,accelerate the development of electronic banking business of rural credit cooperatives in Jiangxi Province,improve the market competitiveness of the electronic banking business at the same time.This paper has some theoretical significance in exploring the development path of the electronic banking of the rural credit cooperatives.