Research On Financial Service Strategy Of Bank Supply Chain Under The Background Of Internet +

In recent years,with large data,cloud computing and Internet technology such as electronic commerce gradually mature,the Internet financial obtained a rapid development,as the main force of Online financial companies such as the third-party payment,electric business platform constantly innovate and develop supply chain finance market,race to control from the traditional offline market,it's a great challenge for traditional Banks to develop supply-chain finance business in Internet +era.According to the Forcast Network to predict,Supply Chain Financial market scale in China has more than 10 trillion yuan,and it is expected to reach 20 trillion yuan in2020.How to explore and innovate in the field of Supply Chain Finance,will become one of the important direction of the commercial Banks to transformational change.From the perspective of the bank,This article firstly analyzes the current situation of the supply chain financial service development of commercial banks,the main mode of supply chain financial services and the supply chain financial products(taking the Bank of China's supply chain financial products as an example).Then compared with the supply chain financial services of online financial companies,for example JINGDONG finance and ALI finance.It proposes commercial bank should be combined with information technology,"learn from online financial company",and gradually transfer from the under-line to the online supply chain financial services.Next,this paper refers to the two typical supply chain financial services cases of Bank of China,on the one hand,analyzes the risks faced by the banking supply chain financial services,on the other hand,analyzes the feasibility of online supply chain finance.Meanwhile,using PEST analysis,Micheal.Porter's five forces and SWOT analysis,to analyze the external environment and internal conditions,advantages and disadvantages,opportunities and threats of the online supply chain financial services of Bank of China YN Branches.Finally puts forward the banks based on "Internet +" Supply Chain Financial Service Strategy andFramework.