Research On The Export Marketing Strategy Of Powder Metallurgy Products Of Ma’anshan H Factory

With the development of global economy,more and more attention is paid to environmental protection,and recycled materials of environmental protection are gradually emerging.As an important branch of new material science,powder metallurgy is widely used in automobile,aerospace,electronics,machinery manufacturing and other industries with its high efficiency,easy molding and energy saving.Especially in recent years,the application of powder metallurgy parts in automobile industry has opened up new growth space in powder metallurgy industry.China is a large supplier and purchaser of powder metallurgy products.In the 1980s,China’s powder metallurgy industry entered a period of rapid development,and it has become one of the fastest growing areas in China’s machinery industry.In addition to large enterprises,the contribution of powder metallurgy small and micro enterprises cannot be obliterated.Small and micro businesses are small and flexible,which can better meet market demand and serve customers.However,the high investment in powder metallurgy industry has kept the small and micro enterprises of powder metallurgy in the bottleneck of the international high-end market of powder metallurgy.Ma anshan H powder metallurgy factory is a professional manufacturer of powder metallurgy parts,and has been committed to providing customers with powder metallurgical technology solutions for more than ten years.As a small manufacturing enterprise,H factory is facing many problems of small micro enterprise is widespread in our country,such as liquidity disorder of the nervous,production management,especially in the powder metallurgy such a must be a lot of investment on equipment,technology industry background,the enterprise development stagnation.The author studied the data of export marketing and product structure of H factory in recent years,and found H factory of powder metallurgy products export earnings,production efficiency is not high,the existence of a lot of problems with powder metallurgy small micro enterprise in our country the present stage exist many problems with convergence.The author under the architecture of 4 p theory,using qualitative and quantitative research methods,such as for H factory in one of the main problems existing in the export business,from domestic and international macroeconomic environment and the enterprise itself the cause of the problem is analyzed,from the perspective of 4 p,improvement opinions are put forward for the marketing mix,and from the people,goods,to ensure the enforcement of these measures.We hope that through the analysis of H factory such a typical representative of small micro enterprise of powder metallurgy industry,refined to improve our small micro powder metallurgy enterprises export marketing strategy,and many of the small micro enterprises to help speed up the industrial upgrading and structural transformation,break through the limitations and bottleneck of its development,to better meet the challenges of the international market.From this perspective,this paper aims at the analysis of the argument of powder metallurgy in China small micro enterprises in the international market,which can be used for reference in solving our powder metallurgy small micro enterprises in the problems in the international marketing has a certain practical significance.