The Study On The Development Strategy Of Small And Medium Insurance Companies In The New Economie Normalization

Insurance relates to the long-term development of the country and is an important part of the national economic system.When the risks occur,insurance can effectively protect the rights and interests of consumers and reduce the impact on social reproduction.Insurance can reduce social instability and reduce The emergence of necessary social conflicts,safeguarding social stability and promoting long-term sustainable economic development.The rapid development of the market economy in our country provides an opportunity and basis for the rise of insurance companies,especially for small and medium-sized insurance companies,and at the same time enhances the market competitiveness of China's contemporary insurance industry.Since 2014,the economic growth of our country has gradually slowed down and entered a period of new normal development.The development of many industries is slowing down and the competition is getting fiercer.Many industries are faced with the transformation and upgrading.So is the insurance industry.The insurance industry in China is facing Quantitative change to the critical stage of qualitative change.In the long run,it is necessary for the insurance industry to be upgraded and upgraded.On the basis of a steady growth rate,the quality of development should be further enhanced and the standard of insurance services should be upgraded.Faced with the new state requirements for insurance services,the insurance industry is facing new opportunities for development and an urgent need for change.After the promulgation of the new "State 10",the insurance industry is undergoing tremendous changes.Every insurance company needs to change its mode of development.In the current phase,the better development of insurance has become crucial.To a certain extent,it has determined the economic and social development,the insurance industry Development has many meanings.Under the new economic normal,insurance companies have gained a new understanding of the scale and speed of the development of premiums.Many companies have dropped the weight of the performance evaluation of premium KPIs.At the same time,the weight of assessment on the quality and effectiveness of the enterprises has been constantly increasing,Have a stronger ability to resist economic risks.Under such a model,favorable external conditions have been created for SMEs to further intervene in full competition in the market.At the same time,this has provided time and space for the transformation of small and medium-sized insurance companies in innovation and development,structural optimization and management upgrading.In 2007,Yuan Li published his views on China's small and medium-sized insurance companies.They think China needs to pay more attention to the development of small and medium-sized insurance companies.The role of small and medium-sized insurance companies in the insurance market can not be ignored.At present,the domestic and international situations have changed.China's small and medium-sized insurance companies,Convergence,to enhance the degree of specialization.In its opinion,supporting the development of small and medium-sized companies provides opportunities for small and medium insurance companies.The insurance industry needs to play an exemplary role and adopt a series of measures to further enhance the standard of insurance services.At present,China's insurance companies to develop business development strategies,often take a diversified development approach to enhance the scale of enterprises,from a global perspective,this development idea has been successful.However,small and medium-sized insurance companies in China have their own particularities.When choosing a development model,they need to fully consider the actual situation,which needs further study.Based on the relevant strategic management obtained during the study period and the operation status of Huatai Insurance Company,the author makes an in-depth analysis and demonstration based on the theory and practice,and analyzes the strategic development of small and medium insurance companies under the new economic normal and Strategic choice has some referential significance.First of all,the author sorts out the related definitions and concepts of strategic management and small and medium-sized insurance companies,elaborates the development course and the present situation of the small and medium-sized insurance companies,and puts forward the existing problems of the current small and medium insurance companies.Then we use the PEST model and Porter's five forces model to analyze the external factors such as the macro-environment and the industry competition.It concludes that under the current external environment and industry competition,small and medium-sized insurance companies are facing strategic challenges along with industry challenges and opportunities and threats coexist.After analyzing the external environment,the author combines the internal development status and existing problems of Huatai Insurance,and finds out that Huatai Insurance's internal core competitiveness is more obvious by using the VRIO analysis method.The advantage of its own strength is greater than the disadvantage.Finally,based on the above analysis results,using the SWOT model,it is determined that Huatai Insurance should choose a variety of business models as the final strategic direction,and in this direction,the choice of small and medium insurance companies in the field of development,strategic positioning,corporate vision,and strategic implementation The countermeasures were explained one by one.Through the theoretical and practical research on the development strategy of small and medium-sized insurance companies,this paper finds that the historical background and development strength of each company are different,but the strategic direction of the company can be formulated through the strategic management theory of the subjects.