Study Of Small And Medium-sized Property And Casualty Insurance Company's Development Strategy

China's insurance market gradually opens after the entrance of WTO, the competition for the insurance industry is getting much more intense, the market main body unceasingly increases, the majority by of which is middle and small scale insurance company. How these insurance companies can survive and develop in the competitive market has already become a topic which needs deep research. At present our country middle and small scale property insurance companies do not have strong specialization and the innovation ability, there is not any advantages in its development ,these companies have to establish explicit development strategy to get the advantages in the competition.Under such background, this paper studies the development strategy foundation which the domestic and foreign middle and small scale property insurances company succeeds, and then combines the theoretical and the practical methods to make an analysis for the development strategy of different companies with an effort to seek the suitable strategy that can lead to the fast and good development of the small companies.The paper consists of three parts, firstly, it analyzes the competition environment for the middle and small property companies by SWTO method and then stick out the advantages and disadvantages of these companies in the competition and elaborate the competition environment development tendency in the future. In the second part , the essay is seeking to find out the main problems of the development of these companies through the analysis of problems thats restrict the development in order to build the foundation for the choice development strategy. Finally, the paper elaborate the suitable development strategy for the small property insurance compames and put forward some suggestions on how to choose the strategy in the development.The main innovation of this paper is that it combines the development strategy...