Study Of Development Strategy Of D Company Based On Customer-oriented Of Power Industry

The continuous game of global economy under the combined action of financial crisis,environmental pressure,technological innovation,trade protection and rule change makes the changeability become the main characteristic of business environment.The nature of most industries is rapidly changing,and corporate rivals,suppliers and customers are changing at an alarming rate.The power industry is a pillar industry of the national economy.With the growth of the global transmission and distribution market in 2016,it has shifted from the traditional transmission and electricity fields to the transmission and distribution market.The main industry of D Company,the power industry,Also in a continuous and profound changes.D is a company that is moving from traditional manufacturing to providing high-tech products and services.Traditionally,loose,extensive management system has been unable to adapt to new social division of labor and new competitive environment,it is difficult to meet the needs of the company’s customers-grid companies Diversification and personalization,it is difficult to meet customer demand management and customer value innovation requirements.D company deeply recognized that to enhance the core competitiveness,from the pursuit of profit only for the purpose of the enterprise,adjusted to "customer oriented" as the goal,the establishment of internal business processes from the enterprise to extend the internal value chain link.In 2007,D Company proposed a "sophisticated model" based on customer-oriented "precision innovation and continuous progress" to promote the company’s overall innovation and development.In this paper,from the perspective of R&D,production and sales of smart grid equipment and system solutions in the power industry,this paper starts from a series of practice,such as planning,formulation,implementation,monitoring and rehearsal of D Company’s development strategy.Sexual research.Try to discuss the power equipment business in the existing situation and environment,how to customer-oriented in the industry to obtain competitive advantage.This paper intends to use the PEST method to analyze the influence of the macro environment and the analysis result on the development of the macro environment,the industry structure and the company’s resources,the strategic level and the market position of the power industry.The use of the Porter five-force model to point out the existing problems,analysis of coping strategies;use SWOT model to find D company’s environment in which the advantages and disadvantages,opportunities and threats to the de-velopment of D companies in the past 10 years,So as to D company’s future development direction to make a choice to determine the next three years of strategic choice and implementation of security.Through the power reform to steadily promote the process of the opportunities and challenges,analysis of D companies in which the competitive environment and pattern,the development of operational and measurable development strategy model,to adapt to the power industry environment and its own characteristics,so that enterprises can develop.Which will determine D company’s specific development strategy and key action initiatives,the D company’s development strategy for the whole process as a best practice,to provide "non-grid system" in the development of the development strategy and implementation of the reference,the D The company increasingly formed a sophisticated management model of the theoretical refinement and summary,as a mature model to be promoted and applied.Try to systematically analyze the whole process of the development strategy of the company,not only the analysis and judgment of the current environment,but also the key to depict the future vision and practical implementation of the way,in the daily operation of the enterprise,Implementation of the progress of the level of decomposition and implementation,to ensure the ultimate goal to achieve.Each industry in the current stage of economic development,will be more or less the emergence of some law enforcement enterprises of the law of the jungle,this paper through the power industry D company development strategy and path analysis,hope that other industries encounter similar problems at the same time the enterprise,Can provide some reference and inspiration.