| The global economy has slowed down and the Chinese economy has continued to operate smoothly.With the stability and coordination of economic operations,domestic demand has become an important force driving economic growth.The contribution of consumption to economic growth has been continuously improved,and the economy is moving towards a high-quality development track.From the perspective of consumer electronics,global and Chinese smartphones have entered the era of stock innovation,technology upgrades are the driving force for the industry's continued growth,and the market's demand for innovative and differentiated products is increasing,thus giving both innovative technology and research and development capabilities.And the mass production of the company brings incremental opportunities.O-film Technology was established in 2002.Its main products are touch screen,image module,fingerprint identification module,and actively deploy smart car field.The branch network is distributed in China,USA,Japan,Germany,Finland,Netherlands,Israel and other countries.In the context of smart phone inventory and innovation and upgrade,O-film firmly grasps the opportunities brought about by industrial upgrading and innovation,and invests more than 5%of its annual R&D expenditures to help the company obtain the most cutting-edge technology in dustry information and most High-quality technical talent resources.O-film adheres to the global R&D layout and strategic investment,continuously promotes the customer-oriented business strategy,and achieves rapid development of new products and new businesses,driving the company's overall revenue and profits to achieve rapid growth.For more than ten years,O-film Technology has grown rapidly in the field of optical optoelectronics,and has continued to lead the industry and become a global leader.Based on the theory of enterprise strategy,this paper uses comparative analysis and literature methods,focuses on SWOT analysis,and com'bines the current situation of China's optoelectronic products market to analyze the current development and development strategies of O-film optoelectronic products and find out the impact on its development.The crux of the problem.Through the analysis of the internal and external environment of O-film optoelectronics,the SWOT analysis method is used to find out the advantages and disadvantages of the company,emphasizing the importance of the company's strategic choice,expounding its overall strategic overview,and formulating corresponding specific optoelectronic products.Develop strategies,summarize and summarize,and find a path suitable for implementing O-film optoelectronics product development strategy.Finally,the safeguard measures required for the development of optoelectronic products are put forward,and the product development strategy is effectively implemented,and the bottleneck is finally broken and the targets set are reached.O-film mainly starts from increasing R&D efforts,develops core superior products,enhances product operation and management level,strengthens marketing and internal defense,and expands its financial strategy.At the same time,through the optimization process,improve the management system,talent strategy,comprehensively improve the management level and improve the risk management and control system,form the O-film optoelectronics product development strategy guarantee system,ensure the implementation of the strategy,enhance the core competitiveness of O-film optoelectronics products,for the future company The implementation of the sustainable development strategy laid the foundation.Based on the actual situation of the development of O-film optoelectronics,this paper studies the development strategy of the company's optoelectronic products.To a certain extent,it points out the direction for the future development of the company's optoelectronic products,and provides guidance for the company to maintain its competitive advantage in the same industry.The opinions also have important reference significance for the formulation of other enterprise development strategies. |
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