Marketing Strategy Improvement Research For TE Motor Company In Power Generation Industry

The economic situation of world is changing dramatically,The trend of the international economic form is still unclear,the regional economic protectionism is rising,and the trade war between the China and American who are the two major economies of the world still has the trend of escalation.China's GDP has been developing at the speed of 6.5~7% growth in recent 3 years,which is due to the driving force of China's industrialization development.However,with the development of computer technology,Internet,intelligent terminal,intelligent control,artificial intelligence,human-computer network and so on,the era of industrial 4.0,which is characterized by mobile interconnection and intelligent automation,is coming soon.The overall deployment of "China manufacture 2025" has emerged as the times require.The "intelligent manufacturing development planning(2016-2020)" and "the implementation guide of the Intelligent Manufacturing Engineering(2016-2020)" have been gradually expanded.As the core driving power,motor how to grasp and develop the new opportunity.There are tremendous business opportunities in infrastructure construction following by “the belt and road initiative”.The power supply of ASEAN countries is insufficient,and the power industry will bring huge market opportunities to China's EPC and investment company.Philip Kotler's definition of marketing: Marketing is a social process by which individuals and groups obtain what they need and want through creating,offering,and freely exchanging products and services of valuae with others.Marketing core content include: 1.needs,wants and demands 2.exchange,transaction and relationship 3.utility,cost and satisfy 4.market and industry 5.marketing management 6.4Ps&4Cs.Following6 cores form the marketing framework:Marketing&Mission&Segmentation-Targeting-Position&Product&Price&Place&Promotion.This thesis takes TE Motor Company as one of the industry representatives and aims at the marketing strategy improvement of it's weak market of power industry.Under the background of the new situation,based on the systematic marketing theory,combined with the method of "literature analysis","questionnaire survey" and "model analysis",to find out the marketing problem of TE motor company in the power generation industry and propose improvement strategies to help TE motor company to win the power generation market and expand its market share.