Research On The Development Strategy Of Jilin AMMON Foods Company

The Stewed Table Foods industry is the segment of the Chinese traditional Stewed Foods market.With the national macro economy,society,politics,technology and environment changing,the modernization promote the consumption upgrade in China,the household diet services are realizing socializing,and more people are concerned about the food safety,health,environmental protection and experience factors.They will select the trusted brand and healthy food.Today Chinese population is aging,and the family size becomes smaller,and the working woman group is expanding quickly,and the consumers become more younger,and the pace of modern life is becoming faster and faster.People become more accustomed to shopping on the internet,or through the O2 O services.The consumer demand becomes more convenience,more diversified and more personalized.The service and food cannot meet the needs of the younger generation.The residents' consumption capacity is rapidly improving in the underdeveloped areas or the third-level and the fourth-level cities in China.This is mainly due to the increased mobility of people and changes to habitats since the fast development of the urbanization,and the industrial transfer from the developed areas to the underdeveloped areas in China.The increasing scale of the town residents results in new marketing opportunities.The Stewed Table Food market reached about 159.3 billion Yuan in 2016 and the year-on-year growth was up to 11% for many years.This market is expected to reach 272.6 billion Yuan in 2022 in China.The Stewed Table Food industry is developing rapidly and there is large market share in China in the future.The dietary habits are different everywhere in China,and the Stewed Fable Food has its own feature,and is distributed and sold at a low temperature necessarily.This has led to so many local Stewed Table Food brands everywhere in China,but few national brands and the supply chains operate only on a regional.But on the whole,the Stewed Table Foods industry is compara-tively low,with a low administration level,low science and technology in products and weak enterprises' overall strength.By the support of the capital and other resources,such as the food preservation techniques,the new food processing equipment,especially the cold chain logistics technologies,the Internet technologies,and new retail technologies,the Stewed Table Food industry will be developing in a high speed.Further consolidation is moving faster and the convergence of the industry rises soon.Those competitive companies which have rich capital advantages,technical advantages,management advantages and brand advantages will grow into a bigger national enterprise.It is a primary concern of Jilin AMMON Foods Company How to use the great market opportunities and obtain competitive advantages so as to realize rapid growth.The paper takes the Jilin AMMON Foods Company as the strategic objective based on the strategic management theory and diagnostic tool related.The content of this papers is as follows: firstly,introduces the contents,the research background and significance of the topic,as well as the basic theory;secondly,makes an introduction to current status of AMMON Foods Company,summarizes the problem and analyzes the reasons;furthermore,carries on the analysis of the enterprise internal and external environment,uses the SWOT matrix analysis method determination enterprise development strategy;then,makes the strategic goal and selects development strategy of AMMON Foods Company,analyses the strategy administration process;finally,provides summary and research prospects.