Study On T Auto Parts Company Development Strategy

As is known to all,when the pace of The Times into the new century,the rapid development of China’s automobile industry,automobile industry and components market,entered the era of rapid development,together with data show that the auto parts of the highest annual average growth rate has reached more than 20%,single on the growth,it is our country GDP growth ratio three times or more.In recent years,the development of the auto parts slowed,but at the same time,China’s GDP and residents’ disposable income(per person)is growing in,under the trend of this show? Shows in the future,China’s auto industry will continue to grow at a high speed,some experts predict,the first 20 years of the new century,China’s auto market is necessarily a period of rapid development,and the fast increase will not change in the short term,and industry experts assert that every year the growth rate of not less than 2 times of GDP.Relatively speaking,the auto parts industry and the development of the auto market is extremely similar.T auto parts co.,LTD.Is a sino-us joint venture,the company is mainly engaged in automobile exhaust system(that is,the exhaust pipe)production,it is in order to be able to expand in the brutal competition in the exhaust system in the field of sales,thus promoting its core competitiveness,this is now T automobile parts company will face huge challenges,in the face of such situation,opportunities,T auto parts companies must actively explore,bold practice,to make the company development,and quickly occupy the market.My paper main content is divided into the following several parts: the first part,is the research background and research meaning of auto parts industry are analyzed in rough,and then introduce some related theory and the history of the development of auto parts industry;The second part,made a bold prediction,forecast the development trend of automobile exhaust system industry,concrete ways,also analyzed the T auto parts company outside of the actual environment and T companies face the threat of market opportunities and industry;Third part,according to the actual situation to carry on the analysis,under the condition of at least for now,T auto parts companies have the resources and the actual can achieve the ability,the objective of T correctly the company’s own advantages and disadvantages of analysis,when the basic knowledge of the advantages of T auto parts company,T companies can foster strengths and circumvent weaknesses,using its own advantage invincible;The fourth part,through the above three parts of accurate prediction and rigorous reasoning model,plan,formulated the T auto parts company’s development goals in the next five years and the market advances strategies;The fifth part,the fourth part of the implement method of T companies market development strategy and implementing the strategy of security measures to make careful planning,in order to ensure the maneuverability of the development strategy and replicability.This paper collected many car exhaust systems the data of the industry,and the external market environment facing T companies and trade competitiveness of condition to conduct a comprehensive interpretation,I also used the evaluation methods,such as for quantitative evaluation matrix,and to analyze the status quo and suitable for T of the company’s strategy.Also this paper companies are also useful for other car exhaust system.