A Research Of Development Strategy Of Laizhou Dongming Auto Parts Co.LTD

Auto parts manufacturing industry, being a important part of china’s manufacturing industry, has got a rapid development which praised by the world manufacturing industry since china’s entry of WTO in2001.Especially china’s export manufacturing companies in auto parts industry has made a much contributions to china’s foreign trade field, but the happening of global financial crisis and European debt crisis made china’s auto parts industry meet a much severe challenges since china’s opening to the outside world. The extensive and unsustainable mode of operation in china’s traditional auto parts industry brings a threat to our nation’s future industrialization. Auto parts industry is gradually losing its’ industrial competition.A change in managing way and adjustment of industrial structure is our auto parts manufacturing industry’s priority At present, Our auto parts industry should seize the opportunity which brought by the period of transition, to change it’s position with it’s added value in the global industrial chain,which will be significant to our auto parts future development. A sustainable and scientific development is our future’s developing trend for china’s auto parts manufacturing industry.The thesis takes Laizhou Dongming auto parts co.ltd, which was set by the author as the object of study..First, with the analysis of company’s extensive environment,a systemic statement was made on company’s external environment industrial competitive environment and strategic status by using the strategic managerial theory, and secondly, by using PEST, SWOT, EFE and IFE analysis method, the company’s developing strategy was studied and ensured the company’s whole developing strategy,low-cost strategy, difference strategy and some performance strategy.And finally strategic measures were worked out on the bases of company’s general goal.Based on the practices which Ⅰ got in the manufacturing company, Ⅰ take Dongming auto parts co.ltd. as an example to make a study and analysis, which aims to explore how to let company’s decision scientific and accuracy in order to give a basis and reference for the strategy development research of auto parts companies by well setting up a healthy business developing way with strategic vision.