HY Company Sales Staff Compensation Incentive System Optimization Program Design

The competition becomefiercer between domestic and foreign enterprises because of the tide of economic globalization,enterprises are facing the business environment has become increasingly complex,the competition between companies,whether it is technical competition,capital competition or management competition,after all is the talent competition,so that they are always trying to achieve the strategic goal of the enterprise to attract and retain the talents,must give them enough incentive.Among all the incentive factors,the compensation mechanism is the most direct means and the most effective guarantee.The sales department is the carrier of the realization of enterprise profit,the sales staff is one of the most important human capital,and their performance directly affects the survival and development ofenterprises.Therefore,how to develop a set of scientific,targeted,effective incentive mechanism of sales staff is strong protection of to improve the sales staff satisfaction,reduce the turnover rate.This paper takes the HY company sales compensation plan design as the research object,firstly defines the related concepts of salary and incentive,incentive theory and salary theory as the theoretical basis for optimizing the sales incentive scheme of the design,using the literatureanalysis research method,survey method,the method of empirical analysis and normative for detail the diagnosis of the current salary system of sales staff in HY company,found that the current compensation scheme existing some problems:the overall wage level is low,the wage set unreasonable,the lack of performance royalty classification,coefficient of performance salary system not science and welfare project settings for lack of flexibility and pertinence,and discusses the causes of problems of the compensation scheme.under the principle of the strategic orientation motivation fairness competition and economy,re-optimization design middle andgrassroots marketing personnel salary scheme of HY senior,aimed at improving the sales personnel salary incentive mechanism and creativity,to meet the personalized needs of different sales staff,to achievesales staff and company win-win.Finally,I hope that the research results of this paper can provide some reference for the design of the sales staff salary plan in the liquor industry.