Research On Evaluation Index System Of Health Service Investment Project Based On AHP & FCE

Since the reform and opening-up,under the strong leadership of CPC and our government,with the policy firmly advancing,China’s national economy sustained and healthy development,has achieved a series of fruitful results.At the same time,the industrial structure of our country also has a great change,compared with 1978,2016 the tertiary industry increase value accounted for the proportion of GDP from 24.6% to 51.6%,but this proportion is still significantly lower than other developed countries in the world level,China’s tertiary industries have a huge prospect for development.The important component of the tertiary industry in health service sector,the development is still relatively weak,our government has introduced a lot of preferential policies in recent years in order to promote the rapid development of health service industry.Many social capital is optimistic about the great development prospect of health service industry,enthusiastic influx start-up project,but there is no systematic research on the evaluation of investment project of health service industry at present.However,if there is no scientific project evaluation index system to give investment decision support,lack of a comprehensive analysis of the investment projects in the market competition,operational risk,development capacity and strategic fit,and so on,only according to the management of personal experience rough estimate of project investment and operational data,it is difficult to achieve the investment income and control the investment risk of scientific decision-making objectives.So it is realistic and necessary to establish a set of evaluation index system based on health service industry.This paper combs the research achievements and academic literatures about investment project evaluation at home and abroad,analyzes the industry characteristics of health service investment project with Porter’s five-force model,investigates the status and problems of the evaluation of investment projects of Ai Mei Company,and interviews with the management of Ai Mei company.This article designs the project evaluation index of investment projects from five dimensions of the successful operation of the project,according to the expert scoring results using AHP to determine the weight of each index in the evaluation system,and establishes a model of health service evaluation index system of investment project.The five dimensions include development strategy,market competition,economic benefit,development ability and implementation risk.In this paper,the model in the maternity care center and medical services in the two categories of health service projects to make a fuzzy comprehensive evaluation,we can draw the following conclusions after observing the results: This article established the investment evaluation index system model,it can be applied to different market segments of health service industry,it is effective to use this model to evaluate project projects,to realize scientific decision-making,to avoid the influence of individual will on project investment decision,to avoid high-risk investment projects and to help the healthy development of the whole health service industry.