Synergy Effect Evaluation Of Mergers And Acquisitions

Today,the global economy is speeding up the process of development,Our country in order to adapt to the multi polarization of the world,the trend of economic globalization,in 2013 proposed the "The Belt and Road" concept,in order to build a new pattern of all-round opening,the depth of integration into the world economic system.Four years “The Belt and Road "has gradually transformed from concept to action,promote the upgrading of domestic industries,the international cooperation capacity.The national economic development,enterprises in the development process is to seek a way out,pay more attention to the enterprise development mode and efficient method,more and more enterprises will be mergers and acquisitions to the strategic development of the way into the effective way of enterprise development.We need to pay attention to that,in theory,mergers and acquisitions can expand the scale of operation of enterprises,improve business performance,but in practice,there are also many cases of failed mergers and acquisitions.Therefore,how to realize the strategy of enterprise merger and acquisition and to evaluate the synergy of M & A activities is the key point of enterprise merger and acquisition.China's tourism industry started late,but the rapid development,and thus led to the steady development of the hotel industry,the domestic hotel group actively expand,in order to seek breakthroughs.The BTG hotel group is not only the acquisition of Home Inn,try again the first trip to the hotel group's acquisition of the practice of enterprises,will also for the future of China's capital market on hotel service industry mergers and acquisitions provide a reference mode.First of all,this paper reviews the theory of M & A and the synergy theory of M & A.At the same time,it summarizes the evaluation factors of M & a synergy and the evaluation index system of M & a synergy.Then,on the basis of the theory,combined with the case of group merger and acquisition of Home Inn,this paper analyzes the synergy effect qualitatively and quantitatively from several aspects.At last,some suggestions are put forward to carry out M & A activities of Chinese enterprises in combination with the case of first brigade mergers and acquisitions,in order to promote the prosperity and development of China's economy.