Study On The Maternal And Child Products Network Marketing Program Of SN Co.,Ltd.'s Based On The 90 Groups

With the national full liberalization of the implementation of the second child policy,the number of infants and young children will increase in recent years,which gives the mother and child market has brought rapid development opportunities.At the same time,with the popularity of the Internet,the traditional maternal and child products consumer market by the huge impact of electricity industry,the Internet completely changed the consumer's buying habits and consumption patterns.SN company in 2012 to set up SN company maternal and child channels,in the face of its rival days cat,Jingdong and other integrated electric business also began to have independent operation of maternal and child products,SN company maternal and child market share has been squeezed huge Threatening.Based on the analysis of the consumption behavior of "post-1990" and the analysis of the development trend,this paper concludes that the sales transformation of "post-90" group is imminent in the maternal and infant products.Through the systematic analysis and comparison,try to give suitable for SN of maternal and infant products of the company network marketing plan,in order to promote maternal and infant products of SN company to change the way of marketing,help SN maternal and infant products of the company to obtain a larger market share.Based on the research of the "90 after" consumption characteristics,combined with comparison with other network marketing model,it is concluded that maternal and infant products network marketing need combined with "after 90" people consumption and the psychological characteristics of the conclusion,in the design of each link,should make full use of O2 O online fusion,expand market share,and the network marketing to achieve the goal.