Research On Development Strategy Of Macboo Maternal And Infant Company

According to the relevant statistics of the National Bureau of Statistics,the birth rate of the two children in 2017 accounted for 50% of the total birth population,highlighting the effect of China's two-child policy,and the maternal and child industry market is becoming more mature today.The professionalization of quality and service will also be further enhanced.At the same time,the consumption cycle of market users in the maternal and child industry has grown to include pregnant families and older children's families.Parents' demand for daily necessities and foods has gradually increased to meet the needs of “pregnancy,infants and children” families for services and commodities.Standards and strict requirements,maternal and child industry brands should carry out strategic choices such as main business upgrade,diversified exploration,and industrial chain extension according to their own advantages and local characteristics.According to China's national conditions,the maternal and child industry is a sunrise industry with rigid demand,and consumers are less sensitive to the price of large circulation goods,plus the post-80 s and 90 s as a new generation of mainstream consumer groups,the cultural level and health awareness are constantly improving.Advocating lean,and promotes scientific parenting of high-end products.At the same time,the maternal and child industry naturally has a multi-stage consumption cycle.The singular sales form must be developed in a diversified combination.It will provide consumers with high demand,price sensitivity and strong consumer desires.The organic integration of the business into the consumer category is the next step in the development of the maternal and child industry brand.Diversified consumer demand has given new opportunities and challenges to the maternal and child industry.At this time,the strategy formulation is crucial to the company's future development.The role.This article takes Macboo Maternal and Infant Company as a case to carry out strategic analysis and research,and helps Macboo Maternal and Infant Company to develop a development strategy suitable for the current market environment,including the following contents: background and significance of the research,and the company System introduction and detailed analysis;Interpret the company's current situation and existing problems of Macboo Maternal and Infant Company through relevant theoretical knowledge of strategy and management;detail the company's organizational structure and corporate culture;use SWOT analysis to enumerate Michael's pregnant baby The company's strengths,weaknesses,opportunities and threats;based on the analysis results,the company's strategic development goals have been formulated,from diversified product portfolios,industrial chain diversification,new e-commerce model exploration,marketing strategy planning adjustment and human resources strategic planning adjustment,etc.In the following five aspects,the strategic plan for the next step of the Macboo Maternal and Infant Company was formulated,and the implementation method applicable to the company's current situation was proposed.The strategic safeguard measures were proposed from the aspects of functional department responsibility,grassroots personnel execution,and departmental collaboration.Through the implementation of the strategy,the company will help the company develop rapidly and integrate internal resources and expand brand influence according to the overall thinking of strategic planning.According to the current economic environment,regulations and policies,etc.,the company has updated and adjusted its business,functions and management.The goal is to hope that the company will grow steadily and grow on the existing basis,in the rising period of the maternal and child industry.Under the pressure of competition,seize the opportunity to enhance core competitiveness,expand the advantages of differentiation,and make the brand bigger and stronger.As a member of the maternal and child industry,we also hope that China's maternal and child market can contribute to the growth of the national economy,and provide convenient services and quality products for thousands of families of pregnant and babies to promote economic development.