Innovation Of Insurance Industry Under Big Data

Insurance is an industry that runs a risk.Calculating the risk,holding the risk and using the risk is the embodiment of the core competitiveness of insurance company.In the era of big data,data has become a social trend,the progress of information technology expand the scope and the way of data acquisition,has greatly enriched the data dimension,will also change the theoretical basis of the statistical analysis and Actuarial.China's insurance industry has experienced rapid growth in the past 30 years,the huge market potential and the wave of digital boost,making China one of the world's most attractive insurance marketing.With the deepening of the big data technology on the insurance industry,the insurance industry is facing unprecedented opportunities and challenges.At present,the measure and evaluation degree of development of the insurance industry is single,such as premium income,insurance density,insurance depth index,the development of the state is difficult to fully and directly measure the whole Industry.The insurance industry maturity index,as a comprehensive evaluation index,can effectively and objectively reflect the development level and the insurance industry is facing.Based on the generalized flow model,the artificial neural network model and taking full account of the open and complex nature of the insurance market,this paper simulated the data of the insurance market from 2005 to 2014,made a detailed analysis and suggestion on the development of the insurance market from the aspects of economic physics.On the basis of summarizing the development of Internet insurance,this paper analyzes how to change the existing problems in the insurance market.By collecting and consulting data,this paper introduce from two aspects of the impact of big data on the insurance industry,one is improving the insurance value chain,the other is reforming the insurance business model.Insurance and the Internet together to form a new format and development prospects,and this accelerating pace of integration will force the insurance industry in the increasingly volatile risk whirlpool.Therefore,this article analyses the risks in the process of application of big data,and make appropriate recommendations.