Research On Small And Medium-sized Construction Enterprises Value Chain Extension

T Co.,Ltd is in the construction industry and its main products is the analytical construction software.T Co.,Ltd should maintain the competitive advantage in the construction industry along with the rapid growth of China's economy.Enterprise competition is becoming more competing in the value chain,the same is true for the T Co.,Ltd.T Co.,Ltd make it clear that the main businesses are providing construction design referance and construction consultant service and personal training and software productions.There is not any connection with the owner after the design,building,test,modification process of the high building,bridge,tunnel,power station.The less connection with the owner the batter quality of the construction leads to the potential high quality customers quantity decreasing.The construction design and consultation service market comes into price competitive along with the technic spreading,the employee turnover and the technic homogenization.The paper studies the value chain extension of the T Co.,Ltd to enhance the core competitive advantage and the advantageous industry situation by the value chain theory and real case analization.T Co.,Ltd extend the business scope and extend the value chain to the construction health monitoring service and new construction material production and construction internet of things basing on the technology advantage.T Co.,Ltd extend the service for the customer from design to monitoring with providing the long-term construction health observation data.At the same time,T Co.,Ltd prolong the service time form the design stage to the maintain stage after the complement of the construction,till to the termination of the construction.T Co.,Ltd can render constant services.T Co.,Ltd value chain analysis is strategic level analysis.The paper also analysis the implementation from the operational level.T Co.,Ltd get the flow advantages from the extension of the value chain.First,the technic closed-feed feedback effect: construct design provides the monitor sensors proper position and key sensor parameters to get accurate sampling data and the monitor data give the design adjustment effect.Second,mutual support in business :the design business can introduce qualified customers to monitor business and the monitor business can maintain the constant relationship between the design business and the customers.Third,the policy of the country and the capital mark could be used to support the company get important market situation and market share.T Co.,Ltd get to keep good relationship with the customers with the extension of value chain and the multi value nodes alliance cooperation forms the embryonic form of the construction platform and the Virtual enterprise value chain,which enhance the company competitiveness.There are a large number of small and medium-sized scientific and technological enterprises in China,and the value chain extension of the T Co.,Ltd,which can provide some reference for these enterprises.