The Strategic Analysis Of LeEco

with the country "Internet plus" upgrade to the national strategic level,China Internet infrastructure construction rapid development,to provideguarantee a nd foundation for the development and reform of China Internet technology.The scale of Chinese Internet users is growing,and the popularity of Internet is becoming higher and higher.Marks the rapid development of China's Internet into the period.China's Internet companies seize the opportunity of the times,the market booming,which has many representative enterprises.Some of these enterprises to Internet technology change for the core of enterprise development,some of the Internet service innovation for enterprise development concept,and some to the Internet business ecology innovation for enterprise development strategy.This article focuses on music as the commercial ecosystem analysis.In order to find the innovation and success of its commercial ecosystem,but also found that its commercial ecosystem in the development process of strategic failures andthe system itself is a major flaw.In this paper,the whole process of music from the origin to the formation of commercial ecosystem is detailed.Applying enterprise strategic model theory,this paper makes a deep analysis of its plan,position,concept,strategy and model in the development of business system.Using resource and capacity assessment methods,we find the competitiveness and differentiation of their business models.By using the theory of commercial ecosystem,the composition and logic of its commercial system ecology are analyzed,and the problems of its system are found.The use of commercial canvas tool for independent analysis of the music business ecosystem platform,content,application,terminal four important elements,each element has the business logic analysis,and the relationship among the factors analysis.Using the Boston matrix theory,the paper analyzes the important business of commercial ecology,finds out the existing problems and gives some suggestions for the adjustment of the management strategy.LETV earlier proposed the establishment of business ecosystem idea,that music and the founder of sensitive and forward-looking business development,thebusiness ecosystem of innovation,there can be successful experience for ourreference.But it is undeniable that with the blind expansion of the ecosystem,problems within the system will also be magnified,leading to the emergence ofenterprise crisis.In the integration of the Internet industry and the traditionalindustry in depth today,how to establish the relationship between the enterpriseand the capital,the relationship between the two and how to deal with;how tobuild the ecological system and how to maintain the system and environmentexchange,which have become the important and urgent need to solve the problem.I hope that through the in-depth analysis of the music as a business ecosystem,which can be inspired,for the future development of enterprises and enterprisesto develop commercial ecosystems can provide reference.