The Research Of Religious Experience Tourism Products Development Of Nan Yue Heng Shan Mountain

Experience economy is going to be a new economic development pattern after the agricultural economy,industrial economy and service economy.In the era of experience economy,tourists' paradigm and aesthetic temperament and interest are fundamentally changed;thus experience-based tourism products design become the inevitable trend of era development.The sustainable development of tourism industry needs to develop a new mode of travel as well as new tourism products.The industrial competition will gradually switch from pricing to experience value.Religious tourism,as a traditional type,is facing increasingly obsolete product development and fiercer market competition.Therefore,to maintain sustained and healthy development of religious tourism demands outstanding religious experience tourism products.This research focuses on key concepts;such as experience,experience tourism products and religious experience tourism products.Meanwhile,this research is going to discuss tourism product development,in relation to life cycle theory,the sustainable development theory,the RMP macro design patterns and TAI micro design patterns.This discourse chooses Heng Shan Mountain religious shrines,one of five Great Mountains of China as the research object,for testing the basic concepts and theory.Through analyzing current situations of Heng Shan Mountain religious experience tourism products,problems such as the existence of shallow levels of product development,product theme is not clear,lack character of their activities experience,tickets mechanism restrictions on product development,lack of publicity and promotions,poor tourism service quality,religious tourism souvenirs lags behind,were discovered.This paper is to find the causes of the problems.Tourism resources of Heng Shan Mountain can be determined as experience tourism products,aimed at the existing problems and reasons analysis,combining the RMP theory of tourism product design,through the analysis of Heng Shan Mountain religious tourism resources endowment and market data of its characteristics.According to microscopic TAI tourism products design patterns,to realize the depth of Mount Heng Shan's religious experience tourism products development through extracting experience theme,planning series experience activities experience and shape good image.This article is divided into five parts.Part one introduces the background,purpose and significance,research contents and technical route and research methods;Part two Defining related concepts of the experience tourism products development,and expounds the relevant theories of tourism product development;Part three analyzes emphatically present situation and existing problems of Heng Shan Mountain religious experience tourism product development,and explores the causes for problem;Part four analyzes the feasibility of Hengshan Mountain religious tourism resources into experience tourism products on the basis of Model RMP experience tourism products design pattern,the depth development of Hengshan Mountain religious experience tourism products guided by the micro TAI experience tourism products design;Part five summrizes research conclusions of this paper which we find out from it,and points out the shortcomings of this research.