Research On Mountain Resort Tourism Product Development

In2009, the state council issued "the state council about speeding up the development of tourism opinion" the government issued [2009]41, formally put tourism promotion to the tourism industry, and puts forward the strategic industry of the national economy to develop strategic pillar industries of strategic goals; Holiday travel market both at home and abroad, including a strong momentum in the international market have to account for20%share, with the development of social economy, on the one hand, our holiday travel domestic demand increasingly strong, on the other hand, holiday tourism product obviously lag; Traditional mountain scenic area widespread business difficult problems, such as, aging products urgently need to upgrade, at present, the academic researches on mountain resort tourism product development system is insufficient exists. This paper carefully summarize the previous results, the integrated use of the related theory, combined with the specific case in nine-palaces mountain, and puts forward appropriate conduct holiday tourism products, mountain resort mountainous type tourism product development principle, construct a relatively complete mountain resort tourism product pedigree, and puts forward the corresponding marketing strategy, has certain theoretical and practical significance.This research is divided into six parts, the first part is the introduction part, mainly analyzed to research background, expounds the development trend of domestic and foreign holiday travel, vacation and travel, holiday tourism products, and mountain resort tourism products, determines the basic concept of the technical route; research The second part for the domestic and foreign research review and comments at home and abroad, the system combed the holiday tourism product research, for this thesis provides some theoretical foundation; The third part is the basic theory research, briefly introduces the research needs to product life cycle theory, motivation theory and industrial chain theory; The fourth part of mountain resort product development is analyzed theoretically, probes into the significance of developing mountain holiday travel holiday tourism products, sino-foreign comparative, summarizes the experiences and lessons national resorts, puts forward a mountain resort tourism product development principles and suitable to development product types and resort problems such as the accessory construction hardware and software; The fifth part is part of an empirical study, through nine-palaces mountain location, resources, products, market, combining elements such as discussed in front of research achievements of theory, put forward the construction of vacation product system, optimize the vacation product space layout, pioneering vacation product market measures; The sixth is the conclusion, the achievement of study summarized, and proposes research deficiency for future further exploration.