Research On Marketing Strategy Of Inner Mongolia Agriculture And Animal Husbandry Production Materials Co., Ltd

With the high-speed development of our social economy,theincreasingly competitive market,fertilizer severe overcapacity in recent years,Inner Mongolia Agricultural Materials Company currently sells the inputs of the declining market share and profit point,which makes Inner Mongolia Agricultural Materials Company faces enormous pressure and challenges.How to adapt to the market changes,maintain the original superiority in the market competition,make the company develop sustainably development,and has become the real problem that Inner Mongolia Agricultural Materials Company urgently needs to solve.The research on the marketing strategy of Inner Mongolia Agricultural MaterialsCompany will help the company to analyze and research the development strategy and direction of the company in the current economic environment.To explore the reform direction and innovative ideas for the company to adapt to the new economic development situation,and constantly improve the service function,it is a practical way to explore the sustainable path for the development of Inner MongoliaAgricultural MaterialsCompany,and lay a foundation for the development and growth of the company.Based on Inner Mongolia Agricultural Materials Company marketing strategy research,for the purpose of using relevant marketing analysis method,through analyzing the current situation of the development of agricultural production materials market,the company's internal environment and external environment,the current situation of the marketing environment of the company objectively,comprehensively and the present study puts forward the corresponding marketing strategy and safeguard measures,the main conclusions are:1.In the political,economic,social and other macro environment under the good situation,deepening enterprise reform,comprehensively carries on the transformation and upgrading,pay attention to the "service,technical support,talent thriving enterprise,headed by institutional guarantee,continuous innovation"development strategy,enhance corporate brand image and market competitiveness.2.1n the new era of competition in the market environment,make full use of network distribution company,brand,service capabilities and advantages of the supply channel,based on Bayannur,Wulanqab,Chifeng and Tongliao,it is based on the sales of mass fertilizer,such as ammonium phosphate and urea,and has many dealers as resources object,with the main means of chain operation,we mainly focus on the big farmers and specialized cooperatives,vigorously promote the promotion and sales of high-end products,and innovate product packaging and product mix.At the same time,combining the land trust,agricultural technology services and plant protection services and other agricultural services projects,we will actively carry out the overall planting service and implement the "overall marketing" strategy.3.Further strengthening agricultural socialization service capability,actively carry out land circulation and hosting,agricultural technology services,soil testing and fertilizer,scientific fertilization,unmanned aerial vehicle continuously improve the technical and service capacity of agrochemical team and promote the promotion and sale of agricultural products through the improvement of agronomization service capacity.4.Continue to strengthen the promotion strength,through new media network transmission,farmland,field trials and demonstrations in fairs,farmers,agricultural technology training,and other forms to promote the company's products and the promotion,improve the company's profile,optimization of the brand image.